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Gestión del cambio: una propuesta metodológica desde el proceso estratégico
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2016-05-26)
Starting with a literature review, the description of concepts and approaches raised by different authors will be exposed, concepts which in turn will allow the reader to gain some understanding of this complex theme that ...
El plan de marketing: 1. Proceso estratégico y de marketing
(Pontificia Universidad Católica del Perú. Departamento Académico de Ciencias de la Gestión, 2023-06)
Humanity has evolved because it has learned from the successes and mistakes of the
previous generation. That learning is essential for individuals and organizations if you
want to improve, and is based on analyzing what ...